Who is the CEO of Collingwood football?

The current CEO of Collingwood Football Club is Craig Kelly. A former Collingwood player himself, Kelly was a member of the club’s 1990 Premiership team. He enjoyed a successful career in AFL, playing as a defender from 1989 to 1996. After his playing days, Kelly transitioned into the business side of sports, co-founding TLA (formerly ESP), a prominent sports marketing agency.

In February 2023, Kelly took on the role of CEO at Collingwood, bringing with him decades of experience in sports management and talent representation​(collingwoodfc.com.au)​(collingwoodfc.com.au).